Client: Magna (Slovak humanitarian organisation)
Campaign: New Year's celebration?
Agency: Istropolitana Ogilvy
Year: 2023-2024
ASSIGNMENT
Remind Slovaks that even during the Christmas holidays, many children in Ukraine are suffering due to the war
and still need assistance.
IDEA
Explosions and gunfire are typically acceptable sounds for many people, especially during New Year's Eve.
We have specifically used these sounds to remind people that unfortunately, in Ukraine, they sound like this every day, not just on New Year's Eve.
And, most importantly, children suffer the most.
SK Radio spot
ENG Radio spot
Creative Director: Roman Hríbik, Michal (Mio) Valúšek
Art Director: Michal (Mio) Valúšek
Copywriter: Roman Hríbik, Petere Darovec
Account manager: Matej Benček
Social manager: Zuzana Frtúsová
Magna director: Martin Bandžák
